Case Studies

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  Human Centered Design (HCD) Consultation Service at University of Michigan

  We built a Human-Centered Design Consultation Service that helps research teams across the University of Michigan transform research ideas into user-centered products and services. Since its inception, over 20 teams have incorporated human-centered research and design into the interventions they are building.

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  COVID Caregiving Experience Design

  We helped improve the COVID patient experience at Michigan Medicine by uncovering pain points in the journey and creating practical interventions for hospital and post-hospital care. We then packaged this experience in the form of a toolkit for any hospital or health system to adapt and use.
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  UMHealthResearch — Connecting people to health research

  UMHealthResearch is an engaging platform that connects people to health research studies. Born at the University of Michigan, the platform is now being adopted by various Universities across the country.
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  Augmented Reality, Kids & Health Research

  Using Augmented Reality (AR) to improve the research informed consent process for children and their families, in-turn increasing their understanding about health research and improving their patient experience.
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  Findcare — Connecting people to healthcare

  Findcare is a nonprofit that aims to make it easy to find free or sliding-scale clinics near you, learn who they assist, what services they offer, understand where and when they’re open, and how to contact them.
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  Rethink Space — Creating an innovative, creative, and collaborative workspace.

  Space matters. We read space like we read people’s faces. Space is an instrument of collaboration and innovation. The ‘Rethink Space’ project was a grounds-up effort to creatively enhance the MICHR operating space.
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  Translational Science Toolkit — Easing basic scientists into translational research

  Translational science is hard and requires specialized knowledge, resources and connections. We created a toolkit that helps basic scientists transition smoothly to translational research.
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  Human-centered Employee Onboarding Experience

  What employees experience in their first few days at an organization determines their success there. We designed a human centered new employee experience at MICHR that set people up for growth and long-term engagement.
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  User Focused, Information Architecture Based Website Redesign

  Applying Human-Centered Design to create a user focused website and growth platform for MICHR, the Clinical and Translational Science Institute at U-M.
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  Wellspringboard — A research prioritization platform by the public, for the public

  WellSpringboard allows patients to create and support health research ideas that matter to them. It aims to make patients the true center of the research process.

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  Buying funnel and a 111% increase in volunteer signups

  The buying funnel is a consumer behavior model that tells us how customers purchase products or services. Adopting the buying funnel as a UX tool for UMHealthResearch lead to 111% increase in volunteer signups.
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  Coordinating a co-creation session

  A co-creation session allows you to bring the people that you are designing for into your design process. Here is how we involved MICHR employees in designing their own workspace.
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  Prioritizing user research insights using an Impact Pyramid

  To help translate fuzzy research into tangible priority discussions, we developed The Impact Pyramid — a simple, one-dimensional prioritization framework that focuses on user value.
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  Setting a UI Design Direction

  Setting a design direction is a tough ask that needs thinking at the systems level. Here is the process we followed to create a robust design system for UMHealthResearch.
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  Building a high-fidelity prototype

  A high-fidelity prototype is most helpful when designing and perfecting micro-interactions. Here is how we built our high-fidelity prototype using W3.js & Airtable.