Michigan Institute of Clinical and Health Research (MICHR) is committed to moving medicine forward by enabling & enhancing clinical & translational research at U-M.

User Research

revealed many issues with the existing site including findability, keeping the content current and aggregation of resources in one centralized location especially in a decentralized environment like the U-M.


is a result of many months of user research, looking at analytics and a sustained effort at creating a solution for the people and not just making a good looking website.



Talking to lots of users and observing them use the current website made us realize that there was a lot of useful and relevant material already on the existing site but people just could not find it. We created a variety of ways to help people find what they were looking for including reorganizing the website based on where they were in their study process, providing lots of cross refrence options, renaming some of the services to match what people thought of them, a fully customized search functionality and an omnipresent sitemap in the footer.

MICHR Research home

Keeping the content current

The content on the website was not current and hence not very useful to our users. On digging further, we realized that the problem was not the individual unit's lack of interest in keeping the content current, but the lack of tools to allow them to do so. They had to run to the IT department for every small change and this was causing not only delays but even reluctance in requesting changes to their content, resulting in a stale website.

The new MICHR website has a Content Management System which allows the individual units to keep their content fresh themselves without involving the IT department. The CMS is designed specifically with its users in mind and a large effort has been made to keep it simple and usable.


Research Hub

In a decentralized environment like the University of Michigan, there are lots of tools and resources that people use but there is no one place that can help everyone know about them. People end up reinveting the wheel because of the lack of options in finding the right resource and a lot of time and effort is wasted in the process.

We decided to build a one stop shop to collect and distribute the various clinical research related tools and resources that are being used and developed in and beyond the university. No more reinventing the wheel if there already exists one!


Evolution of the MICHR website










Some more of
my Work



Product design Social innovation

WellSpringboard allows patients to create and support health research ideas that matter to them. Details

Employee Onboarding.

Design research Experience design

This involves designing an onboarding experience that enables long term engagement & growth. Details

MICHR Onboarding

Translational Science Toolkit.

Interaction design

This involves designing an onboarding experience that enables long term engagement & growth. Details

Rethink space

ReThink space at MICHR.

Design research Space design

'ReThink Space' is a grounds-up effort to creatively enhance the MICHR NCRC operating space. Details

Rethink space


Design research Product design

I am involved as a lead designer in one of the most exciting projects with a truly inter-disciplinary team of 11. Details


Product design Social innovation

Findcare.org is a nonprofit that connects people to free or low cost healthcare.Details

Findcare logo

Zephyr: A MICHR intranet.

Interaction design

Zephyr is a new MICHR intranet available to all MICHR employees across our two locations. Details

Rethinking recruitment

Student recruitment mobile app.

Interaction design

I led a team of students to design a mobile app to enhance student participation in clinical trials. Details

Student recruitment mobile app

Indian Student Association.

Design research Service design

Design thinking was applied to make Ann Arbor feel like home for Indian students at U-M.Details

ISA design thinking

aalap furn tech online presence.

Visual design Development

I was asked to design and build the online presence for aalap furn tech and also its branding experience. Details

Aalap furn tech

U-M Treatment Assignment Tool.

Product design

I was charged with the interaction design for U-M's patient treatment assignment tool TATUM.Details

TATUM interaction design

See a listing of my work.

Various forms & mediums of design

I would love to detail out each of my projects for you, but I cant. You can however, see a listing of my work.

See project listing.
I am extremely passionate about design & love to speak about it. Learn more about some of my speaking engagements.

It's time to get in



Just drop me a line
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whatever you wish
to talk about!

1952 Traver Road
Ann Arbor, MI 48105
Tel:   734 – 223 – 2351

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