aalap furn tech

is an all-in-one design and production firm. They specialize in designing and building environments that positively affect the lives of the people that use it.

Every project at aalap furn tech begins by making the user the center of it all.

It is based in Pune, India and is headed by my father Mayur Doshi.

human centered chair

My role

I was asked to design and build the online presence for aalap furn tech and also its branding experience.

Honesty, purity and simplicity is the essence of this organization. My job was to showcase these qualities into their web presence and branding.


Transparent design

The design of aalap furn tech's website was to showcase aalap furn tech's beautiful work. For that to happen, the design of the website needed to be completely transparent so that its work and design philosophy would be at the forefront. There is a very deliberate and thoughful minimalism in its website design as in its products and services.

aalap furn tech home page
aalap furn tech about page

Showcasing a 100 year old history

aalap furn tech has a rich history of building beautiful products centered aound people. The design needs to bring that forward.


A portfolio of services

aalap furn tech has a portfolio of services that range from design to development. It was imperative to explain these in a manner that is both beautiful and usable.

aalap furn tech portfolio
aalap furn tech product page

Aalap furn tech product page

A picture speaks a thousand words

The best way to showcase aalap furn tech's work was through pictures. No amount of words could describe the humanity in their work and hence the website needed to showcase a lot of images without afftecting its usability.



The stationary needed to reflect aalap furn tech's design philosophys and intents. Hence the stationary is also designed with a very deliberate and intentional minimalism.

Aalap furn tech visiting card back Aalap furn tech visiting card front
Aalap furn tech visiting letterhead

Some more of
my Work



Product design Social innovation

WellSpringboard allows patients to create and support health research ideas that matter to them. Details

Employee Onboarding.

Design research Experience design

This involves designing an onboarding experience that enables long term engagement & growth. Details

MICHR Onboarding

Translational Science Toolkit.

Interaction design

This involves designing an onboarding experience that enables long term engagement & growth. Details

Rethink space

ReThink space at MICHR.

Design research Space design

'ReThink Space' is a grounds-up effort to creatively enhance the MICHR NCRC operating space. Details

Rethink space

Design research Product design

I am involved as a lead designer in one of the most exciting projects with a truly inter-disciplinary team. Details

Zephyr: A MICHR intranet.

Interaction design

Zephyr is a new MICHR intranet available to all MICHR employees across our two locations. Details

Rethinking recruitment

Student recruitment mobile app.

Interaction design

I led a team of students to design a mobile app to enhance student participation in clinical trials. Details

Student recruitment mobile app

MICHR website redesign.

Design research Interaction design

I helped redesign MICHR's website based on quantitative and qualitative user research.Details

MICHR website redesign

Indian Student Association.

Design research Service design

Design thinking was applied to make Ann Arbor feel like home for Indian students at U-M.Details

ISA design thinking

U-M Treatment Assignment Tool.

Product design

I was charged with the interaction design for U-M's patient treatment assignment tool TATUM.Details

TATUM interaction design

Product design Social innovation is a nonprofit that connects people to free or low cost healthcare.Details

Findcare logo

See a listing of my work.

Various forms & mediums of design

I would love to detail out each of my projects for you, but I cant. You can however, see a listing of my work.

See project listing.
I am extremely passionate about design & love to speak about it. Learn more about some of my speaking engagements.

It's time to get in



Just drop me a line
or give me a call to
talk about
whatever you wish
to talk about!

1952 Traver Road
Ann Arbor, MI 48105
Tel:   734 – 223 – 2351

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